My First Magazine Feature

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Motivo’s Magazine is a full color glossy magazine printed in English and Spanish that inspires and empowers Latino youth to explore their full potential and make informed choices about life, college, and career options.

One could only imagine how honored I was to be contacted by a previous advisor from my youth years stating that she felt I was the perfect person to be featured in magazine due to my accomplishments. She provided me with the contact info for the editor, whom then contacted me back and requested for me to fill out a questionnaire form and provide detailed information about my my experiences. She told me if I had been selected for the feature, I would be contacted to cover more questions. Once I received a message on LinkedIn the following month that I had been selected I was overwhelmed with joy!

Just knowing the mission of this magazine and how it’s impacted the youth from inner city neighborhoods, I was so excited to be given the opportunity to speak of my experiences and offer advice to all the readers. I had fun during the process of my first feature and I just hope it won’t be my last!

About the Author

Delilah Cruz is a full time student at The Pennsylvania State University working towards her College of Communications, Media Studies degree. While going to school full-time, she is also currently completing two internships. She serves as an Account Associate for The Dream Agency Public Relations Company and as a Marketing Virtual Intern for Braathe Enterprises.  As if that’s not enough, Delilah has taken on a new project in which she is founder and CEO of her up and coming non-profit org, A Dream Dedicated to Change.  The organization is geared towards the empowerment of youth around the world.  Follow her on Twitter: @Lechayim517 or visit her personal website.

Guest Blogging

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Due to the rise of dependency everyone has to finding all the answers online, there are millions of blogs in which you could find topics in just about any field of interest. Some blogs may only have one author, while others may have multiple bloggers contributing to posts. If you feel as though it’s to much to manage an entire blog itself on a certain topic, research different blogs within your interest and ask if you can become a guest blogger to contribute to various posts at your own connivence.

Guest blogging is a resourceful tool to take advantage of in order to get your name more virtually recognized. There are many relationships that could be built from guest blogging; whether it’s with the editors/managers of the blogs or even the readers! I really do recommend for anyone that is looking to build a brand for their name to highly consider guest blogging to not only add more experience to your resume, but also to practice writing in general. For one of my internships, I recently guest blogged for the company’s online blog in regards to starting your own 501(c)(3) Nonprofit and was notified by the editor that my post had the highest read first-day post yet!

To read the entire post click here

About the Author

Delilah Cruz is a full time student at The Pennsylvania State University working towards her College of Communications, Media Studies degree. While going to school full-time, she is also currently completing two internships. She serves as an Account Associate for The Dream Agency Public Relations Company and as a Marketing Virtual Intern for Braathe Enterprises.  As if that’s not enough, Delilah has taken on a new project in which she is founder and CEO of her up and coming non-profit org, A Dream Dedicated to Change.  The organization is geared towards the empowerment of youth around the world.  Follow her on Twitter: @Lechayim517 or visit her personal website.

There’s a New Designer in the Streets – Purple Planes Co.

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If you’re from Philadelphia and into streetwear fashion, then you’ve most likely heard of Purple Planes Co.! Purple Planes is a statewide company that is soon on its way to be known nationwide due to the increase in demand for their apparel. Purple Planes has hosted two huge fashion shows in Philadelphia the past two years in a row that not only did big time celebrities like Wiz Khalifa and Will Smith show up to, but all proceeds raised in the fashion show went directly to a non-profit organization that helped put the fashion show together!

How is this line different than any other line that’s out there? Well, after researching the company and speaking to the CEO and founder (Daba Kora), I’ve discovered the meaning behind Purple Planes  and realized that their inspirational story is one that must be told and shared to appreciate the brand more.

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 When did you realize you wanted to become a fashion designer?

Daba: During my freshmen year at Penn State, I thought to myself what was the point in spending money to purchase clothes from other people when I knew my style was rather chic and that I could create my own line. I started the clothing line in October 2010 with the intention that these clothes were made just for me. Soon, other students and friends were asking where did I purchase my shirt from and I told them I made it myself. I then started having requests from different people that asked if I could make a shirt for them too and soon my company began to build on it’s own.

 Is it a struggle to maintain being a full-time student along being the CEO/designer of your clothing company?

Daba: It is very difficult to maintain my academics while running a business, I can honestly say that sometimes I tend to think school isn’t as important as building my brand. I always have to remind myself that even though I am running a business, it had always been my dream to get a degree and I do not wish to give up on anything I set my mind to just because it may “seem hard”.

 What was the first article of clothing you ever designed?

Daba: The first piece of clothing I designed was a t-shirt with a purple plane on it, literally. I used an iron and transferred the design on to a t-shirt. It was horrible. I still laugh about it now because I have friends of mine that still wear the hoodie and/or shirt but I realized how much I have grown since I first started this and it makes me grateful.

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How long does it usually take you to construct a piece?

Daba: It takes four weeks to come up with a solid design for a new upcoming collection, once we have a design we construct colors and pieces of clothing. Once we have a layout then we submit to our manufacture to produce the product. The entire process takes a little over two months.

 Since the launch of Purple Planes Co., what do you feel has been your most accomplished moment?

Daba: Since Purple Planes launched, I can say our most accomplished moment was the launch of our website on Sept 27,2012 which made us an official online retailer. This is an accomplishment because I never wanted to sell my clothes, originally I thought it would be something I’d make just for me.

What matters to you most as a designer?

Daba: I only have one reason for all the designs I make, every design I makeup is made with a story behind it, and should help the consumer tell a story also. For instance, I use to have the biggest fear of planes and never thought I’d see the day in which I’d use it as a means of transportation. I had to eventually overcome that fear due to a family gathering that was mandatory for me to attend. The entire time on my way to the airport and even on the plane I thought I was going to pass out from a panic attack, but once the plane landed safely I feel so relieved that I was able to go through it and realized it really wasn’t bad at all. Planes were my biggest fear, and once I overcame that fear I felt as though I was invincible and that I could accomplish anything. When I started my line, I took something I love (the color purple) and combined it with something something I feared and came up with the name Purple Planes.

 What is your main source of inspiration?

Daba: My main source of inspiration is story telling, everyone has a story to tell. The person that’s in front of you or the person that just walked by you, we ALL have a story to tell. It is my vision that with my line, we want our clothing to help display our customer’s stories. Kind of like, why do you wear Purple Planes? “I wear Purple Planes because I overcame this, and this is my story”.

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 What advice do you have for aspiring fashion designers?

Daba: I want all aspiring designers to do it for themselves, not for the money or the fame. When you make this into something you love you will never feel stressed. Just believe in yourself and don’t let anyone tell you otherwise.

To visit Purple Planes website go to www.purpleplanesco.com

About the Author

Delilah Cruz is a full time student at The Pennsylvania State University working towards her College of Communications, Media Studies degree. While going to school full-time, she is also currently completing two internships. She serves as an Account Associate for The Dream Agency Public Relations Company and as a Marketing Virtual Intern for Braathe Enterprises.  As if that’s not enough, Delilah has taken on a new project in which she is founder and CEO of her up and coming non-profit org, A Dream Dedicated to Change.  The organization is geared towards the empowerment of youth around the world.  Follow her on Twitter: @Lechayim517 or visit her personal website.

Young. Latina. Employedpreneur.

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My 12 hour shift today at my work-study job consisted of me doing homework and internships work for the first six hours & the remaining six I spent preoccupying myself doing research in LinkedIn. Six hours seems like a lot of time, but it really does go by fast when you’re researching companies you wish to work for –> then look up the position you wish to obtain for that company –> then look up the employees of that company –> then look up each employee’s profile to see what experiences they had to get to where they are now –> then to research their experiences to see if you could somehow obtain experience yourself within their experiences! See, six hours is nothing!

Upon my research, I had the joy of stumbling onto Emmelie De La Cruz’s LinkedIn profile from an article she posted in one of the Public Relation’s group’s I joined on LI.

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(obsessed with her necklace!)

Once again, I managed to go from her LI page, to her personal website, to her company’s website, to her company’s facebook page, to her twitter (oh the joys of social media)! Along with being employed full-time, she also manages her own company. Her company was created to help students take control of their personal branding. The same how it is essential that a company brands their products well into the market, it is also important for each of us as individuals to set a good brand name for ourselves.

With the rise of technology and social media sites, self-branding is just as hard as it is easy. Easy in the sense that you are provided with so many opportunities to use social media as a tool to invent yourself. On the other hand, it’s hard in the sense that you must remind yourself to keep everything at a professional level.

ImageEmmelie’s company is designed to help students/recent grads remain in the right direction to branding their name. You’re able to do so much on site that can help you build you! Whether it’s scheduling a consultation about brand assessment or even going for one of her premium services that varies from website development/portfolio creation and design/resume editing and design, etc.

I was so captivated by her site I knew I had to pass along this information with my fellow peers/subscribers! I followed her on twitter and within tweeting at each for the first couple of minutes, she’s already set out to help me with a design template for a cover letter. It’s great to see another young, LATINA (I had to emphasize) woman so passionate about her work and that work happens to be along the same field that I’m in!

I do advise to anyone that has any questions about making a brand for themselves, and needs advice as a college student on what to do to get a job –> Talk to Emmelie! She’s friendly and will be more than willing to help.

About the Author

Delilah Cruz is a full time student at The Pennsylvania State University working towards her College of Communications, Media Studies degree. While going to school full-time, she is also currently completing two internships. She serves as an Account Associate for The Dream Agency Public Relations Company and as a Marketing Virtual Intern for Braathe Enterprises.  As if that’s not enough, Delilah has taken on a new project in which she is founder and CEO of her up and coming non-profit org, A Dream Dedicated to Change.  The organization is geared towards the empowerment of youth around the world.  Follow her on Twitter: @Lechayim517 or visit her personal website.

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Is being a cop probable cause to violating civil rights?

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I must warn my readers, this video is quite upsetting to watch. This post is not written to be an attack on the NYPD, but listening to the secretly recorded stop and frisk method in action along with hearing the police veterans admitting to the wrong doing of the police force; you can’t help but be upset with those whom are supposed to protect and serve.

To go forward with the being pro stop and frisk aspect, it is without a doubt that NYC is known for the amount of crime that goes on, even if one doesn’t watch the news I’m almost sure they get some type of idea in their heads through fictional tv shows. I can see how this method originally was created to decrease the amount of violence in the streets. Unfortunately, there are signs to pick up on what a “street” criminal may look like (even though I strongly believe the biggest criminals wear business suits – but that’s a whole realm I won’t cover here). By all means, stop and frisk anyone that you feel and were trained may look suspicious, but is it really necessary to abuse your authority and threaten someone in the midst of your frisking? Or worst, have it then turn into a physical altercation in which the civilian will not get away with because they are considered “scums” anyway?

I really applaud the cops that came forward and spoke of NYPD behind the scenes. What’s even more sad is hearing how the cops said they went into the line of duty to protect the people but things change because they are taught otherwise. If more police officers were to come out and address this issue it’ll hopefully cause more of an impact. I’m not saying the stop and frisk act needs to end, I feel it should carry on but needs to be done professionally and not in such a degrading sense.

About the Author

Delilah Cruz is a full time student at The Pennsylvania State University working towards her College of Communications, Media Studies degree. While going to school full-time, she is also currently completing two internships. She serves as an Account Associate for The Dream Agency Public Relations Company and as a Marketing Virtual Intern for Braathe Enterprises.  As if that’s not enough, Delilah has taken on a new project in which she is founder and CEO of her up and coming non-profit org, A Dream Dedicated to Change.  The organization is geared towards the empowerment of youth around the world.  Follow her on Twitter: @Lechayim517 or visit her personal website.